I’ve had several consultations lately that turned into business Q & A sessions with me. I’ve been trying to figure out why people want my advice on business, and a client put it best with this… “People know your work, by the time they meet with you, they already know they will hire you, they’ve seen your work, but the thing they don’t know is your business ethics. When they sit down and have a conversation with you, they really get to know you. It’s obvious that you love photography, but even more, you know your BUSINESS inside and out. That my friend, intrigues other business owners to ask how has she built her business in such a short time, in a less than stellar market?” I take that statement as such a high compliment.
In response to that, I’m not claiming to be a rock star in business, nor do I think I am. I’m just a small business owner that decided to put more focus on my business, than I did my photography last year. Why? I was told by a very well known photographer… “Focus on business, the photography will get better with practice.” It’s the best advice I could have ever received.
Many do not know that I sold cars while in college. While most think of the typical used car salesperson, that was not me. I loved selling Acuras, seriously, but I hated the long hours (60ish a week). I learned so much from it, and I use alot of what I learned to this day.
There’s this argument all the time of whether to put pricing online or not, perhaps even just a range or rates? I believe this is a preference, really, but here’s my take from my experience. While selling cars the motto was simple “Never talk price on the lot.” What does that mean? That means get your client seated in front of you. Get to know them, let them know you, and build the value in what you do. This can not be done over the telephone or the internet. You will see a difference and your client will feel more comfortable. Sure some say well that’s an extra appointment, yep it is, but it’s also a better chance of closing the deal…
Business isn’t rocket science, but it’s just as important. Two years ago I spent $2500 on a phonebook ad. I got perhaps a 10% return on the investment. Would I do it again? No. I now use social media as my advertising and client referrals. Have I saw an increase in return? Yes, definitely. If you’re not getting the analytics on your website you’re missing out on knowing where your audience is coming from, and therefore you don’t know where to increase your presence. Business people, get smart, work smarter not harder… SEO? Don’t even get me started… Wanna know more… Book me.
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